Burlap and Beer (via The Dieline)

I have a roll of burlap presented kind of like ribbon. I'm sure it's from Michael's garden department. It's a looser weave than this and it's kind of unruly. Do they sell burlap in fabric stores? Can I make bottle bags out of it? So many questions. Also, so much awesome by the designers hired by Dead Rabbits and Carrots beer. Yes please!

(Chris M. Romera: Designer; Pereira & O'Dell: Design Company)

(Via The Dieline- where you can read about the design goals of the packaging. It was a marketing tool for a boutique, Carrots.)